Individual reflection for APEX limited. Group work

The coursework assumes you and your group envisage an e-commerce start-up. It is left entirely free for you to choose the specifics of the start-up, the domain in which would operate (e.g. music, travel, retail, services, manufacturing, social, charity etc.), what the business model would be, and what the core idea would be that would set apart the start- up from other existing businesses.

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